Guide / Free build plan

The Home Entity Guide

AI engines can only recommend what they can verify. This guide walks you, step by step, through building your home entity: the single place online where ChatGPT, Claude, Perplexity and Google learn who you are, what you do, and why to recommend you. Each step comes with an exact prompt to hand to Claude, so the heavy lifting is done for you.

Free, and built to run with Claude.

01 / Inside the guide

Preview

Ten short phases. Each one tells you why it matters, what to do, and gives you the exact prompt to paste into Claude.

→ Write the words engines will repeat about you
→ Build the one page they treat as the truth
→ Line up every profile to tell the same story
→ Check it worked, then keep it fresh

The method is Jason Barnard's Entity Home approach, turned into a build plan you can run with Claude. It is the same playbook behind this site.