Greenwoods Grocers was an online subscription service delivering organic produce direct to customers’ doors, which Alistair Greenwood co-founded with his brother while studying for his degree in Bristol. It scaled to more than 200 active customers and a 4.9 out of 5 Trustpilot rating, an early signal of his instinct for building things people genuinely want.

Alistair Greenwood co-founded Greenwoods Grocers.